420 OUTRAGE: LIKE NO OTHER

The introduction of Boston Whaler's new flagship, the 420 Outrage, called for more than a simple catalog. I developed the concept, wrote the copy, and managed the design team for this elegant branding piece. > Read the piece

SURFACE PURSUITS

One of the perks of managing and editing Sea Ray Living magazine is getting to spend time with enthusiastic Sea Ray owners and then sharing their stories of life on the water. These boaters from Austin, Texas, were a delight. > Read the article

BONDING AGENT

Ad copy for boat manufacturer clients can be a challenge; new products demand an explanation of key boat features, but features alone don’t necessarily capture readers’ attention. In this print ad for Sea Ray, I took care to weave emotional benefits into the product story. > View the ad

L-CLASS BRAND BOOK

As part of the launch campaign for Sea Ray's L-Class line of luxury yachts, I devised and managed the production of this oversized lookbook to serve as a gift for new owners and prospective customers. I also wrote all of the copy. > Look inside

HYERES, THERE & EVERYWHERE

A month-long bicycling trip through Europe culminated in this feature article for Sea Ray Living, capturing a slice of the boating life in Southern France. > Read the article

THE DARK KNIGHT MANUAL

Released in conjunction with Christopher Nolan's 2012 blockbuster The Dark Knight Rises, this richly illustrated, fictional manual provides fans with an interactive look inside the Batcave. I worked closely with the author, design and production teams, and licensor to develop the manuscript, select film memorabilia for reproduction, and hand-write Bruce Wayne’s musings. > Find out more

SEA RAY LIVING MAGAZINE

Custom-published for Sea Ray Boats and distributed quarterly to more than 100,000 owners’ club members, Sea Ray Living captures the best of the boating lifestyle. For years I have been in charge of the publication, soup to nuts, wrangling contributors and writing a significant portion of the content. > Read an issue

THE BIG LEBOWSKI KIT: THE DUDE ABIDES

This irreverent book-in-a-box is loaded with memorable quotes and trivia from the Coen brothers’ cult classic, along with fan-favorite items like a rug mousepad (to tie the room together) and a severed (rubber) toe. Watching the movie on repeat in my cubicle to gather ideas for writing the book was a definite perk. > See what people are saying

THE PEANUTS COLLECTION

This fully-authorized, illustrated book was created to celebrate the 60th anniversary of the beloved comic strip. I worked on-site with Charles M. Schulz Museum curators and family members to select rare items for reproduction/inclusion as removable pieces. > Learn more

RESUME

ALEGEUS TECHNOLOGIES — Los Angeles, CA (remote)

Manager, Content & Communications — February 2022 to Present

• Manage client communications and execute deliverables (emails, press releases, events, surveys, etc.)

• Oversee social media content and strategy including ELT amplification and employee advocacy programs.

• Manage a team of marketing content creators and designers.

• Generate contributed and published articles citing industry subject matter experts.

• Develop and continually update a content roadmap and produce 15+ pieces of content/month, including infographics, newsletters, blog articles, research reports, white papers, and case studies.

• Support sales enablement team in creating educational materials, sales plays, presentation decks, and email campaigns.

DINO MARKETING GROUP (formerly Dino Publishing) — Chicago, IL / Los Angeles, CA

Director of Content & Client Strategy — July 2016 to February 2022

• Established brand pillars and directed multi-channel marketing campaigns for clients including Sea Ray, Boston Whaler, EMPLOYERS Insurance, and Big Tex Trailers.

• Developed and wrote copy for print and digital literature (advertising, direct mail, press releases, brochures, and lead-nurture streams).

• Managed social media accounts for several leading manufacturers.

• Directed content publishing workflow, managed content inventory, and improved the communication landscape for clients.

• Continued all Managing Editor duties (see below).

DINO PUBLISHING — Chicago, IL

Managing Editor — May 2012 to July 2016

• Managed several custom-published magazine titles, directing a 15-member creative team to produce each issue.

• Wrote lifestyle and marketing content including front-of-book copy and feature articles.

• Managed website redesign projects, overseeing site architecture, layouts, imagery, and copy; and ensuring timely, on-budget delivery.

INSIGHT EDITIONS — San Rafael, CA

Editor / Project Manager — August 2011 to April 2012

• Managed the production and editorial development of high-end, illustrated coffee table books.

• Created manuscripts from conceptualization to final editing after securing approvals from creative teams, licensors (incl. Bad Robot, Warner Bros., Summit Entertainment, and the Los Angeles Angels), and management.

BECKER&MAYER! BOOKS — Bellevue, WA

Interim Sales Associate — May 2011 to August 2011

• Sold book proposals to major publishers including Simon & Schuster, Chronicle Books, Running Press, and Barnes & Noble

• Reviewed P&L sheets to determine viability of proposals.

BECKER&MAYER! BOOKS — Bellevue, WA

Senior Editor — August 2005 to May 2011

• Developed manuscripts from conception to completion, maintaining editorial integrity and stringent schedules throughout production.

• Systematized book proposal development process, leading a team of creative minds from across the company to execute more than 40 compelling proposals per year.

• Negotiated deals with freelance authors, illustrators, and photo agencies and archives, managing contracts ranging from $10,000 to 100,000.

• Worked closely with licensors including Marvel, Pixar, Warner Bros., the estate of Charles M. Schulz, and Sony.